Younger fans tend to stream more, so sports leagues are trying to reach that demo where it’s consuming content. About 5 percent of NFL live-game viewership is digital, and that number is expected to rise. Many of those cord-cutting households have opted for streaming services as replacements, so the NFL is going where its fans are going. TV households with cable or satellite has declined from 110 million several years ago to about 70 million today. While traditional linear TV continues to make up the bulk of viewership, the number of U.S. The broadcast industry continues to undergo radical shifts in how people consume content. Here’s an FAQ guide to what we know so far about NFL+. Whether something like that ever comes remains to be seen.
And while that’s not inherently a bad thing - especially amid the cord-cutting trend - it does mean that NFL fans remain without their holy grail: a streaming service that offers literally all games. In other words, it caters more toward mobile users.
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